Dirt Devil
Privacy Policy
Your Privacy
"Dirt Devil" is a trading name of Pulse Home Products Limited ("Pulse", "we", "us", "our"). Pulse is committed to protecting your privacy. This Privacy Policy describes the personal information we collect about you and how it is used. It also sets out the procedures that we have in place to safeguard your privacy.
Please note that by using this website, (a "Site") and our services, you are agreeing to the use of your personal information as described in this Privacy Policy.
If we change our Privacy Policy, any changes will be posted on this page and we may place notices on other pages of our Site and/or let you know about changes in our communications with you.
This Privacy Policy covers:
- What personal information we collect about you
- How we use this information
- Disclosures of personal information
- Our use of cookies and similar technology
- Data security
- Links to other websites
- Your rights and how to contact us.
Personal information we may collect from you
We collect the following information from you:
- information such as your name, telephone number, email address and postal address when registering as a user of our website or when registering products online. We may also ask for additional optional information about your experiences or interests to assist us with the development of new products;
- if you purchase a product through our Site we will also require you to provide us with the above information plus your payment and delivery details in order to process your transaction, fulfil your order or provide you with the services and products you expect;
- information in connection with communications you send us, for example to report a problem or submit queries;
- we collect information about you if you choose to respond to or participate in surveys, promotions and competitions we may, from time to time, run on the Site; and
- Information you post to the Site in the form of comments or contributions to discussions.
How do we use this information?
We will use the personal information you provide to:
- process orders or applications submitted by you;
- anticipate and resolve any queries or concerns you have;
- review, develop and improve the services which we offer, for example surveys, market reseach and tracking of sales data;
- administer any of our promotions or competitions, (for example verifying your identity in the event you are a competition winner); and
- keep you informed by e-mail or post about our product range and services and details of our offers and competitions, but only where you have requested this at the point you provide your information through the Site (such as when you register your details or sign-up to enter one of our promotions).
We may also automatically collect information such as the type of internet browsers you use, the Internet Protocol address of the computer you are using and the site from which you linked to our Site. We use this information to collect broad demographic information about the visitors to the Site for aggregate use.
Disclosures of personal information
We use service providers to provide certain services in support of the Site. These service providers may need to have access to your information in order to provide their services to us. For example in order to ensure the secure processing of payment or credit card details we use a specialist service provider. Secure Socket Layer (‘SSL’) encryption is employed to ensure any such data is protected. For more information about secure online shopping go to the Data Security section of this Privacy Policy.
We may disclose your personal information if legally entitled or obliged to do so (for example if required by law or by a Court order or if we believe that such action is necessary to prevent fraud or cyber crime or to protect the Site or the rights, property or personal safety of any person).
In the event that we undergo re-organisation or are sold to a third party, you agree that any personal information we hold about you may be transferred to that re-organised entity or third party.
We may also disclose aggregate statistics about visitors to the Site in order to describe our Site and services to prospective partners and other reputable third parties for lawful purposes but these statistics will include no personally identifiable information.
Cookies and similar technology
We may set and access our cookies and similar technology on your computer. Cookies are pieces of information that a website transfers to your device and which include a unique reference code. A number of cookies we use only last for the duration of your session and expire when you close the browser. Other cookies remember you when you return to the Site and last for longer.
We use cookies to:
- remember that you have used the Site before; this means we can identify the number of unique vistors we receive to different parts of the Site;
- remember your session so that you can move from one page to another within the Site;
- remember your log-in details if you ask us to do so; and
- collect statistical information about how you use the Site so that we can improve the Site.
a) Our cookies
A description of the cookies and the general purpose we use these for is provided below:
| Cookie name | Purpose | Type and duration [i.e. session only or persistent] |
|---|---|---|
| Dirtdevils | This cookie is used to collect information about a user’s actions on the Site. For example, it records what items have recently been viewed, it attaches basket information to the user and maintains the users login state (if they are registered and logged in). | Session Expires at the point the browser is closed, or 1 hour after the session ends if the browser is left open. |
b) Third party cookies
Cookies are also set by third parties on the Site. Although we allow these cookies to be served, we do not have access to these cookies but we may be allowed use of the statistical information these provide. The third parties that generate these cookies and action tags have their own privacy policies describing how they use the information they collect.
More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website.
| Cookie name | Purpose | Type and duration [i.e. session only or persistent] | How to reject or delete this cookie |
|---|---|---|---|
| Google Analytics (served as Dirtdevils) _utma _utmb _utmc _utmz |
These cookies help us to understand how visitors use our site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form on numbers of visitors to the site, where vistors to the Site have arrrived from and which pages of the Site they visit. | Session and Persistent (up to 2 years) | http://tools.google.com/dlpage/gaoptout |
In addition to cookies we use the following similar technologies in respect of your use of the Site:
- Pixel Gifs - these are small image files that are placed within the body of our email newsletters so we can understand whether these are read and if particular content in the newsletter is of interest This way we can improve the relevance of the content of our communications to our readers;
Keeping your personal information secure
Information you provide to us is stored on secure servers or in secure filing systems.
Pulse Site activity that incorporates your personal details is securely encrypted using Secure Socket Layer (SSL) technology. SSL technology prevents you from inadvertently revealing personal information using an insecure connection.
Secure online shopping.
When you are in secure mode your browser should display a padlock symbol. By clicking on the padlock symbol, you can check that the SSL certificate for the website is valid and in date.
Secure mode means that all of your details are encrypted to help keep them secure. Encryption creates billions of code combinations to protect each transaction made on our site, so your card details cannot be viewed by anyone else using the Internet.
During payment, we also ask for your card billing address as an additional security check. New security checks like the card signature code also serve to protect your credit card details online. No credit or debit card details are stored by us once your order has been processed.
Verified by Visa and Mastercard SecureCode
Verified by Visa and MasterCard SecureCode is a simple and secure way to shop online.
This service is offered by Visa and MasterCard, in association with the bank that has issued your credit / debit card. The service provides additional security when shopping online by ensuring your card is not being used by someone else. lf the credit / debit card you're using to pay for your order qualifies for one of these services (not all cards do),you will be taken to a page hosted by your card issuer. This is a completely secure process, the information you provide will only be visible to you and your card issuer, and would never be shared with other parties.
Using this service is a matter of adding a quick extra step to your online checkout procedure. Enrolling takes moments and is secure. Each future purchase will require the password you set up when enrolling.
lf you would like to learn more about these services, please contact your card issuer who should be able to assist you.
Links to other websites
The Site may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.
Your rights and how to contact us
You have the option of "Unsubscribing" from our Mailing List at any time, thereby disabling any further such e-mail communication from being sent to you. Just send an e-mail to info@pulse-uk.co.uk with the word 'remove' in the subject line and the email address that you wish to be removed within the email. Please note that it may take up to 28 days to action your request. In addition, each electronic mailing we send you will contain details of how you can un-subscribe.
You have the right to see personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee (not exceeding the prescribed maximum fee that can be charged). If you are concerned that any of the information we hold on you is incorrect please contact us by e-mail at info@pulse-uk.co.uk
Pulse Home Products Limited. All Rights Reserved.
Pulse Home Products Limited Registered Office: Vine Mill, Holden Fold Lane, Royton, Oldham OL2 5LN
Registered in England No. 713656
Revision: November 2011
